We know that men want a hair care system that fits into their daily routine. But what they want most of all is something that works. Genesis Homme takes a two-pronged approach that offers immediate thickening from the first use—making the hair look and feel instantly fuller and more youthful. Meanwhile, powerful actives go to work on a cellular level, enhancing the scalp’s ability to hold onto more hair longer. Both benefits are integrated into a man’s normal daily routine, making Genesis Homme a pleasurable, easy-to-use solution that really works—instantly and over time.