Kérastase is proud to present Chroma Absolu, a complete, customizable color care range that supports the hair fiber from the inside out, through any color treatment you dare to do. The new range cracks the code to color care against the 3 layers of colour damage, core, middle, and surface.
- Core damage is the Fibre Porosity it causes breakage, split ends, and accelerates fading.
- Middle damage is Colour-Induced Frizz it causes dryness, rough touch and a dull “fried” look.
- Surface damage is Hair Oxidation it causes unwanted red & copper tones.
Now, anyone can have the color they want, whenever they want – without sacrificing healthy hair.
